Non-Personally Identifiable Data:
Anytime you visit our website, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the website, compile statistical data and to assist in developing and assessing marketing programs. In addition, we gather certain navigational information about where you go on our websites. This information enables us to determine which areas of the websites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual’s consent.
Information Voluntarily Provided:
Any information you provide to us (i.e. name, email address, etc.) when you enroll in one of our Email Reminder Services, request information from us, chats regarding inventory, or use any of the other interactive portions of our websites, is maintained on our servers or cloud-based systems. This information may be used to provide you with information you’ve requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications from us at any time (see opt-out Procedures below). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region or to market products or services to you.
Information Collected from Other Sources:
Disclosure of Personal Information:
Our dealership may develop relationships with select retailers and other companies at various times to provide expanded services to our website visitors. As part of such a relationship, we may share with these companies the use of certain interactive website functions (i.e. the Email Reminder Service). Information provided by site visitors through the use of such interactive functions may be available to both our dealership and those companies.
Third Party Vendors and Service Providers:
Our dealership may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services, credit checking, data and network hosting, service reminders, verification of sales, inventory management, running special promotions and performing administrative or marketing functions. These third parties will only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose.
In the event that our dealership sells or transfers all or a portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.
Compliance with Law/Safety:
Our dealership may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our websites, the sites themselves, or the public.
In addition to cookies, we also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display our dealerships advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to any of our affiliated websites, as listed on www.lutherauto.com. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings at https://tools.google.com/dlpage/gaoptout.
We have or may enable interest-based advertising features, including remarketing, with Google Analytics or similar third party advertising platforms. This kind of advertising based on consumer interests and your precise geographic location may, in addition to remarketing, include Google’s AdWords or other product features such as: interest categories, similar audiences, other types of interest-based advertising and demographic and location targeting. DoubleClick advertising cookies or mobile advertising identifiers, associated with your use of our website, are or may be employed by us in all aspects of remarketing in online advertising. For more information about Google Analytics and how it collects and processes data, please go to “How Google uses data when you use our partners’ sites or apps”, located at http://www.google.com/policies/privacy/partners/.
Accessing Our Websites from Outside of the United States:
If you are visiting our website from a location outside of the U.S., your connection will be through and to servers located in the U.S. Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the U.S.
The personal data record created through your registration with our website and stored on our servers can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.
Our websites may make chat rooms, forums, comments, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.
You may always opt-out of receiving future communications from our dealership. Our communications to you will allow users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.
Browser-Based Do Not Track:
Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked. Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.
Contacting the websites:
We are committed to making our inventory and dealership information accessible for all customers and site visitors and we have taken steps to enhance our site and its usability using assistive technology on our main automotive group page, www.lutherauto.com. Our efforts are guided by the Web Content Accessibility Guidelines, version 2.0, Level AA (WCAG 2.0 AA).
On lutherauto.com, we utilize the AudioEye Toolbar to offer accessibility and usability tools, navigation, reader and player capacity and otherwise assist all site visitors with diverse abilities. AudioEye has certified that that the lutherauto.com website is optimized to substantially conform with AudioEye’s interpretation of the informative Guidance provided by WCAG 2.0 AA. Through an ongoing effort, certified accessibility professionals will continue to enhance this site for optimal accessibility and usability for all users. For more information about our commitment to accessibility, please contact Luther Automotive’s legal department at 952-258-8800, or the AudioEye HelpDesk contact available in the AudioEye toolbar.